Brand Breakout in the New Terracotta Cladding Panels Age

Brand Breakout in the New Terracotta Cladding Panels Age

In recent years, the Terracotta Cladding Panels curtain wall has won the traditional wall tiles by virtue of its energy saving, environmental protection, heat preservation and noise reduction. As a new environmentally-friendly building material advocated by the national “Eleventh Five-Year” National Science and Technology Support Program, it has gained market recognition in China. The market space in the future is huge. At the 13th China International Building Terracottas and Sanitary Ware Technology Exhibition held in Shanghai, the reporter had a new understanding of this unique building curtain wall material “new expensive”.

However, has the development of the so-called “new pottery age” been smooth? actually not. At present, it can be foreseen that there will be two difficulties of “internal cause” and “external cause”.

The first is “internal cause”. With the blind expansion of some large enterprises and the joining of many small and medium-sized pottery workshops, the market has overcapacity, the technical threshold of the industry is gradually reduced, the model is simply copied, and the competition will become increasingly fierce. The big environment of order competition is taking shape. Secondly, “external factors”, real estate purchase restrictions, rising raw materials, increased labor costs, subprime mortgage crisis, export obstruction, etc., the industry’s upstream and downstream competition environment tends to deteriorate and brought pressure to the Terracottas industry.

In the midst of a change, many companies that have already undergone transformation must once again experience this “pain” and seek the path of brand breakout. At this international building Terracottas and sanitary ware exhibition, the reporter met Alan Wu, sales director of paneltek Terracotta panel manufacturing company. Alan Wu said that the participation in this exhibition is mainly to show the corporate image, let the paneltek brand be more deeply understood, attract more owners, designers, developers and distributors, so that everyone can understand the strength of Wanli enterprises. 

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